Nick+ Streaming Platform Launch
Departing from their successful Nickelodeon TV channel, they were expanding their brand through a streaming platform in Canadian market to distribute their popular contents. My team was responsible for building the front end of the product, creating a new logo, logo tag animation and web/digital asset. My role in this process is, designing the logo, storyboarding and 3D modeling/animation. We tried best to maintain the fun energy of the original brand and here is the process.
Nick+ Logo + ID
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/ccdc7da67eff0a8249e044ae633f08a4/1fe2f323-e06b-4284-a1ff-c5cea3834cd8_rw_1920.jpg?h=38ab32cf92e2709a8069bc6aead76c3f)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/ccdc7da67eff0a8249e044ae633f08a4/0024f271-3175-4962-9960-a7cbc525a01c_rw_1920.jpg?h=b3a60aa5fe9769ad7aa7d83a2c8c789c)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/ccdc7da67eff0a8249e044ae633f08a4/3e541d5e-ab2e-4c7c-8aba-74f81b7d8261_rw_1920.jpg?h=2281fdc86f6f025ca5721deae7b3ba98)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/ccdc7da67eff0a8249e044ae633f08a4/0ddc9062-5879-44cd-a7a1-36219a4ef904_rw_1920.gif?h=b7ff74cd7f9b842177b0a04da4f1410b)
First Animatic Attempt: The "Plus" sign coming out of K like a cannon idea from storyboard required morphing for the letter which counters Tetris/rigid personality of the animation. Therefore the cannon idea is removed. The emphasis was given to “plus” sign too much this test and disturb overall rhythm of the letter introduction.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/ccdc7da67eff0a8249e044ae633f08a4/14729879-8360-48ec-a71e-f2f78fe4410d_rw_1920.gif?h=0eda4ddbc2eef831976511b5c79b4b95)
Refined Animatic: The "plus" sign linger less in air and making the overall flow better. The "plus" sign lands with more impact.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/ccdc7da67eff0a8249e044ae633f08a4/7009a425-fd47-49f0-beba-2aa36acedc27_rw_1200.gif?h=67928ff44673c18e012c4c476571ee89)
3D light set up & animation test. The 3 different background combination was created: Purple, Light Blue and Peach. The renders were outputted with multi layers like highlight, shadow, and bump layer for precise control in post production.
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/ccdc7da67eff0a8249e044ae633f08a4/6f9af09c-9218-4cf6-85a8-3f3f8f9b09f8_rw_1920.gif?h=4523ead7bd31537096ecf9357d8fd3fe)
2D Animation Application.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/ccdc7da67eff0a8249e044ae633f08a4/b0ce7ba8-3591-46b8-9e01-56fff0828baf_rw_1920.gif?h=7847f394b3f2aee7bcf508603a94d9df)
Logo Tag Final Result
Creative Director: Vince Robles
Art Director: Kevin Burgess
Producer: Michael Frolick
Design, Storyboarding, 3D Animation,. Francisco Park.
Art Director: Kevin Burgess
Producer: Michael Frolick
Design, Storyboarding, 3D Animation,. Francisco Park.